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Company Overview

When it comes to cleaning cars, Auto Dealers have been doing it the same way for decades, ineffectively and at a greater cost than they want. Meguiar’s Dealer Pro Series helps dealers create an efficient process for cosmetic cleaning and correcting that reduces waste, saves time, and makes cars look better.

Dealer Pro Series understands how challenging it is to find qualified technicians and management, and we’ve helped dozens of MSO's and OEM’s to streamline detailing methods. When you use the right products, with the right process, the performance of your technicians’ work improves and creates consistency. When your cars are consistently looking better, technicians are saving time per car, and your customers are more satisfied, you save money and are in a position to begin promoting the sale of specific cosmetic services to your customers in the service lane. More money to the bottom line and more customers returning to your store.


Our Team

Edwin Wooley
Edwin Wooley

Edwin founded Dealer Marketing Associates Inc in 1989 and is now DBA as Dealer Pro Series and AutoRenu. Throughout the many years of serving into the Automobile Industry a relationships first principle has sprung forth. We are now committed in building the “we make things look good” to all things related to the cosmetic condition of automobiles. Ed and his wife Dana married in 1984 and are enthusiastic about building with their children, grandchildren and whomever else allow them the opportunity to share and love.

Tom Brooks
Tom Brooks

Tom comes to Dealer Pro Series with over 25 years of automotive industry experience. He worked his way from Salesperson to General Manager and touched every position in between. Tom is passionate about integrating new technology and culture into already established operations. He enjoys seeing Dealer Pro Series partners CSI, cost control and team development grow through the company’s finely tuned process. Tom has two sons, Joey and Mitch. When he isn’t on the road, you can find him riding his bike!

Jimmy Adkinson
Jimmy Adkinson

After thirty plus years of managing new car dealerships as an Executive GM for the last 20 years, Jimmy brings his experience to Dealer Pro Series. With passion and integrity, he partners with New Car Dealers bringing excitement and processes not seen in the past. Teaching a new way to bring more customers to the sales departments and service lanes. He enthusiastically shares a servant-based culture that starts at the dealership’s front door and ultimately delivers increasing positive results to the bottom line. Jimmy resides in Saint Augustine, FL. His beautiful wife, Misty and him have three sons, Travis, Cory, and Wyatt, in addition to seven grandchildren.

Brian Fox
Brian Fox

Brian based in Washington D.C., comes to Dealer Pro Series after spending several years working overseas with the non-profit organization, CRU. He is passionate about helping Dealer Pro Series customers enjoy the process of keeping cars looking brand new! Brian lives out the mantra ‘wherever there are people there is purpose.’ He has a wife Casey, and together a fur baby, Maple! You can find Brian at the gym when he isn’t in the office!

Jake Stotts
Jake Stotts

Jake comes to Dealer Pro Series with extensive logistics and warehouse management experience. He is passionate about making sure every Dealer Pro Series customers receives excellent service and quality products. He enjoys going to baseball games and rooting for the Baltimore Orioles. He is married to his best friend Cassandra and has 3 wonderful kids Olivia, Carson and Lillian.


Company History

Dealer Pro Series was founded by Edwin Wooley, who after over 30 years in the car business observed that the detailing department is almost always a point of pain in dealerships. Ed’s ability to look toward the future and see what is not yet a reality led to his partnership with Meguiar’s and the development of the Dealer Pro Series Program.

While our products are the most award-winning in the world, the true value of our service is in the process. Through our company’s principles of relationships, information and communication, and compliance, we are setting the industry standard for cosmetic service, enhancement, and care.


Contact Us

Dealer Pro Series
308 East Market St
New Albany, IN 47150